Our advantages
- We provide the pharmaceutical industry with services
Market Access - Building a structured approach to work
with key stakeholders - We create author's educational programs and organize corporate trainings in the field of market access
- Experience working
with global pharmaceutical companies
Services
- Monitoring of financing ways and search for optimal measures to include the product in the lists, CR, SMP and other programs, depending
on the company's objectives. - Collection of official statistics on diseases of the subjects of the Russian Federation. Market analysis by organizing official requests to the regions
and collecting statistical information. - The patient's path is a Patient Journey. Analysis of the sequence of medical care to the patient, which begins with the diagnosis of the disease,
until the moment of receiving the necessary medical care, as well as barriers and possible solutions that arise in this way in patients. This tool
is necessary for in-depth study of the nosology situation, choosing the most effective strategy for patient access to the necessary medical care
and optimizing the brand plan. - Expert-forming survey. A survey of the expert community and decision maker in order to study information on the problem from the "first-hand",as well as updating a given topic among the target audience. This survey also allows you to create a certain opinion among respondents, "diagnose" their knowledge and attitude to the subject of research and form a pool of "agents of influence" among representatives of authorities and the medical community.
- Advisory Board with the participation of experts and decision maker. It allows you to get competent and relevant opinions on the assessment of a specific problem, information not published in official sources, prospects for the development of an industry or segment and build a rational strategy
for promoting your product based on it. - Actualization of the problem and formation of the need. Clear and planned activities are being undertaken aimed at raising awareness of the public
and stakeholders about the existing problem, solutions and advantages of this technology.
- Monitoring of state policy and regulatory regulation in the field of health protection and pharmaceutical industry
- Identification of systemic problems and barriers to the functioning of the client's business in the current legislation
- GR-consulting and development of GR-strategies
- Research of priorities and expectations of the decision maker
- Development of stakeholder influence maps at the federal and regional levels
- Legal expertise of legislative initiatives
- Writing draft laws and/or making changes to existing ones
- Organization of actualizing events
- Ranking of GR risks and opportunities
Author's educational programs and corporate trainings are developed based on the needs of customers and taking into account the preliminary diagnostics of the competencies of employees of companies.
Training modules:
Developing learning strategies:
Training modules:
- Regulatory framework and health trends
- Development and implementation of Market Access strategy
- Public relations and public authorities
- Pricing and strategy for bringing medical technologies to market
- Pharmacoeconomics and evidence base
- Leading industry experts
- Representatives of the scientific and expert community with experience in health management bodies
- Business consultants and business coaches
Developing learning strategies:
- Assessment of the competence level of the company's employees
- Preparation of a training program based on the conducted diagnostics of competencies
- Preparation of materials and content
- Development and implementation of a communication strategy
- Interaction with public opinion leaders, experts, formation of a loyal pool of journalists
- Working with content: creating information guides, writing abstracts, informational messages for the media, announcements, press releases, articles
- Organization of information companies in the media
- Organization of special projects with the media
- Conducting PR events: press conferences, business breakfasts, round tables, PR promotions, etc.
- Organization of trainings for specialists in the field of PR and marketing
- Data analysis and visualization (patient's path and Real World Data, patient register data analysis, etc.)
- Creating complex decision-making systems for medicine
- Development of descriptive and predictive models
- Software development for healthcare and pharmacology
Contacts:
info@irmfi.ru
